SDSU Payne School of Hospitality and Tourism.

I was the Team Lead for a public relations campaign on behalf of the SDSU Payne School of Hospitality and Tourism’s master’s programs. As the lead for this campaign, I developed social media strategies to increase online engagement and overall awareness of the programs. I gathered content from the outside world and created my own content for my client. I was also the manager of their social media page for the entirety of the campaign, where I uploaded the content my team and I created. My role as the project lead for this campaign was very deadline-driven and required me to be in constant communication with my team members, my client and the public.